10 First Nations-owned beauty and wellness brands to buy in 2022

Drawing on incredible indigenous ingredients, there are a host of beauty and wellness brands on the market created by First Nations owners, with many of the benefits flowing back to the communities.

If you’re looking for new shower products, something to spice up your makeup routine, or a gift for a mom-to-be, here are 10 of the best First Nations-owned beauty and wellness brands to add to your basket.

Yae

Created by Warumungu and wife Luritja Melissa Cole, Yaye products are infused with ethically sourced bush medicine ingredients like emu bush and silken lemongrass, and include body wash, butter and scrub , bath crystals and bubble bath. Yaye also supports Yiprinya School, a two-way bilingual and bicultural school that teaches Aboriginal language and culture in conjunction with the Australian curriculum.

Start with: Dreaming Hand Wash ($29.99)

FlyyBod

FlyyBodThe products are packed with native extracts and botanicals like lilly pilly and Kakadu plum, not to mention absolutely pop pink packaging. Owner Elissa Leighton, a proud Minjungbal woman, shares authentic Indigenous stories with the packaging of travel-friendly Flyy Bod products, which include body wash, lotion and butter (all also available unscented).

Start with: OG Baby BOD Wash ($14.99)

Indigenous secrets

Beauty products and fragrances with a proactive land stewardship side, Native Secrets is owned by Bidjara Bidjara/Kara Kara man Phil Thompson and his wife Cherie. Based in the country of Wiradjuri near Dubbo, Native Secrets extracts essential oils from wild-harvested indigenous plants like White Cypress, Kakadu Plum and Lemon Myrtle and formulates products including essential oils, body products and hair and (soon) candles.

Start with: Shower gel ($17.90)

Bush Medijina

Founded with the aim of supporting Warningakalina women, sharing their culture with others and preserving their traditions and knowledge, Bush Medijina offers products combining local bush produce with natural and sustainable ingredients in their product line for body, face and hair. The business is operated from shipping containers in Angurugu (on a remote island in the Northern Territory) and sources from dumburumba, mamarra and mawilyaburna trees, angarrakaka fruit and wurruwarduwarda grass.

Start with: Merrika (Broadleaf Acacia) Lip Balm Box ($14)

Australia

A majority Aboriginal-owned company, Nood has a strong commitment to sustainability and tells the story of Australian botanicals from an Aboriginal perspective. In addition to personal care products that smell SO good (like Australian Native Body Lotion with Kakadu Plum Extract, Eucalyptus Oil and Lemon Myrtle Extract), Nood also offers household cleaning supplies, and it’s all available in durable refill bags.

Start with: Australian-sourced hand and body wash ($15)

bush balm

This social enterprise run by Purple House, an innovative Indigenous-owned and operated health service based in Alice Springs, provides employment opportunities for dialysis patients and their families and free bush medicine for patients. Bush Balm incorporates a variety of native ingredients, including irmangka irmangka, arrethe and native lemongrass, and makes beautifully wrapped packets that are perfect for gift giving.

Start with: Irmangka Irmangka Bush Balm ($35)

Yuku-na glow

Yuku-na Glow’s eyeshadow palettes (with names like Dreamtime, Desert Country, Broome, and Daintree Rainforest) pack some serious pigment. Owner Kimberley Mann, a Barkindji woman, set out to fill gaps in the beauty industry and ensure First Nations representation by sharing beauty products inspired by Indigenous culture. 10% of sales are donated to Indigenous-owned organizations, and you can choose to pay for a palette up front, so your glow of well-being will truly come from within.

Start with: Darling Barkaa Palette ($50)

Jinda Land

Drawing on Indigenous knowledge and mothering practices, Earth Jinda aims to support the mental, emotional and spiritual well-being of women during their motherhood journey. Cruelty-free and ethically sourced products, created by Gumbaynggirr woman Jame Telfer, include a nourishing bath and belly oil. A percentage of all proceeds go directly to local Indigenous families, mentorship and community programs and Happy Boxes, which provide toiletries to remote First Nations women.

Start with: Bloom Room Spray ($35)

Kitikiti

These hand-blended, eco-friendly, aromatherapy-inspired products are created by Walmajarri wife Brodie George. All of Kitikiti’s products are named and labeled in the Walmajarri language, and include body and face products and makeup like Mantu natural deodorant, Yungku body scrub and Jarrja face mist.

Start With: Marta Face Mask ($28.95)

Dilkara

Dilkara, which translates to rainbow, aims to unite the spectrum of skin tones of the First Nations people of Australia with products containing vegan, organic and indigenous ingredients sourced from indigenous communities. Owned by Kamilaroi woman Julie Okely, the Dilkara range includes masks, creams, lotions and skin serums and hair type specific shampoos and treatments.

Start with: Pink Clay Mask ($32.95)

Check out our guide to the 12 First Nations movies to watch on Netflix here.

Image credit: Yaye


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