10 Shiny Latinx Brands In The Cannabis Industry

The cannabis community in the United States owes much to Latin America and the Latinx community, which deals with its own unique and impactful consequences of the war on drugs.

Despite the hardships Latinx have endured for decades, things are starting to change as the world opens up to cannabis, empowering resilient creatives and entrepreneurs to use a troubled past to fuel the movement’s future.

We scoured the internet and called our amigxs to create this list of consciously designed products and places with attractive branding and impeccable design. From functional bongs to sexy smokers and high fashion pieces, this list highlights some of the companies on our radar this year.

Xula Herbs

Xula products with natural accessories on beige background
(Courtesy of Xula Herbs)

The Xula Herbs name is a variant of ‘chula’, a word that roughly translates to ‘cool’, or as the founders put it ‘cold, smart, cute, balanced – to feel good about yourself’. Xula is rooted in Mexico, the brainchild of Mennlay Golokeh Aggrey and Karina Primelles, two creatives with years of experience in the cannabis and wellness industries.

Their herbal tinctures are made from organically grown hemp, specially concocted to combat PMS, menopause, menstrual cramps, as well as target stress and insomnia.

Although their branding is minimalist and modern, their preparations are all based on ancestral herbal knowledge, centuries-old formulas and knowledge that has survived centuries.

Follow Xula Herbs on IG

Mota Glass

Mota bongs on bright green and blue background
(Courtesy of Mota)

Walk into any smokehouse and you’ll find hundreds of glass bongs on the shelves. After carefully examining them, you’ll notice that most look alike – this is likely because the market is overwhelmed with mass-produced parts from the same overseas factories.

But not Mota Glass; this company is proud to be 100% Made in America, working with independent glassblowers in Los Angeles.

“Supporting local industry was very important to us,” said Susie Plascencia, the Mexican American entrepreneur behind Mota.

Watch this USC reporter delicately ripping her rugged bangs online and showcasing Latinx culture on her colorful @susieplascencia Instagram account.


It’s refreshing to see talent and creativity coming out of Venezuela, a country that is constantly bullied by the media.

Thanks to Maracay-based glassblower Juan C Jiménez, the nation has a proud representative of its craftsmanship. Stemming from its core business (which focuses on manufacturing and repairing glass equipment for laboratories), Kana offers precision quality that maximizes the burn of the herb, providing a smooth smoking experience.

Each of the pieces is handcrafted with German borosilicate glass (SCHOTT), which can withstand high temperatures without ruining your session.

“Our accessories allow recreational consumers to enjoy a new experience, while patients can find new ways to adapt to their needs,” said Jiménez. “We support responsible consumption; it’s time to break down the pathetic taboos. We must work together to educate, inform and normalize.


Manny Mendoza talks about culture, community and “Cooked with Cannabis”

Lelen Ruete

Walk around the coolest places, especially the 420-friendly ones, in Montevideo and you’ll eventually run into Lelen Ruete. The Argentinian photographer may be an immigrant, but she operates in the industry as if she were a born-and-bred local.

From the heart of Uruguay’s capital, Lelen runs The Rabbit Studio, a photography, branding and creative office that’s also behind the Copa Canguro, the country’s most important competition (and one of the biggest). old ones from Latin America).

Her images of surreal plants and landscapes have appeared in different publications around the world (and exhibited in places like Kaya Center in Punta del Este), but are best admired when printed on one of her lines of handkerchiefs. exclusive.

Concept Point and Line

(Courtesy of Concepto Punto y Linea)

In recent years, Mexico City has become a benchmark for drug policy reform; The country’s Supreme Court debated the legalization of cannabis – with many ups and downs – paving the way for a new industry to blossom. While politicians debate, local entrepreneurs have taken over the drawing boards; such is the case of Diego Mario Trinidad Perez, the designer behind Concepto Punto y Línea.

Using only locally sourced materials, her wavy accessories are simple (inspired by Dieter Rams’ 10 Design Principles) yet striking and highly functional. The matte appearance of each stoneware piece is due to the high temperature firing, while the glossy versions have a 20% glass blend that makes them shine.

Each purchase includes a vegan leather pouch to protect the pipes.

Follow Concepto Punto y Línea on IG

Studio Tosca

(Courtesy of Estudio Tosca)

And while we’re talking about Uruguay, why not mention the organic spice containers developed by Estudio Tosca?

Crafted from the wood of the Curupay – a tree that grows in the subtropics of Argentina, Uruguay, Brazil and Paraguay – and topped with locally sourced gemstones, these receptacles will keep your weed fresh for ages. days.

Founded by Cecilia Casafúa and Alfonso Martínez, the duo highlights the quality of the raw materials found in Uruguay. “Our national gemstones, including agate, jasper, amethyst and quartz, are some of the best available in the world, considered Grade A,” they say. Why keep their premium ganja in a plastic container when you can have an organic one like this?

Follow Estudio Tosca on IG

Chicks V Stigma

(Courtesy of Chicks V Stigma)

Since its founding in 2018, Chicks V Stigma has become an icon of the city’s cannabis movement. More than a smokehouse, it’s a space for the community to connect and find the latest happenings and locally made products, a testament to the advancement of new drug policies in Mexico.

Founder Brenda Hernández launched this project after realizing that lack of information and education created a misrepresentation of cannabis, and that normalizing its consumption by highlighting the best accessories was key to polishing the tainted image. smokers.

These included standing up against patriarchal norms in a macho society, emphasizing the feminine spirit of the plant, approaching the conversation with inclusivity and love, as their official slogan states: Bienvenida a nuestra comunidad amiga, hija, madre, esposa, aquí todas somos una y vamos de la mano.

Follow Chicks V Stigma on IG and be sure to follow their save to help them fight censorship and shadowbans.


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Ojo de la Sol

Ojo de la sol products on white background
(Courtesy of Ojo De La Sol)

Founder Dania Cabello started Ojo De La Sol as a way to honor the human connection to the outside world, as well as our conscious movement across the country, whether on our yoga mat or hiking in the woods. Its cannabis-infused salves and bath salts provide relief to people struggling with chronic pain, from top athletes to bedridden seniors.

The final formula was achieved after a decade of cannabis studies and much trial and error to ease her own pains (Dania is a former professional athlete who tried Western medicine practices for healing, with no solid results).

“This drug is one of the strongest and cleanest in the cannabis industry, made with the purpose of helping to bridge the gap between mind and body,” she says. “It’s not the last step in a healing journey, but a way to alleviate physical discomfort to keep our bodies moving.”

Puff’s house

Sleek and chic, House of Puff tackles the art of one-hitters with portable pipes designed by artists and guided by Latino owner Kristina Lopez Adduci. Besides their own accessories, HoP collaborates with other companies to improve the experience; their most recent partnership with Omura is a welcome transition to a more tech-driven lifestyle.

The simplicity of their pieces represents a slower way of life; one connected to a well-being that draws a lot from the minimal, finding beauty in the essence of things.

HoP rolling papers demonstrate this conscious appreciation of life – they burn slowly and steadily – and fit perfectly into the brand’s Crosby pouch, a delicate upgrade from the traditional storage box.

bad man

(Courtesy of Bad Hombre Cannabis)

The idea of ​​“loco weed” driving Mexicans crazy was the basis of the racist propaganda that unfortunately persists to this day. Latinx are incarcerated for non-violent cannabis-related offenses at a rate comparable to the black community, four times higher than whites, even though the rates of use are somewhat similar. But this West Coast-based company makes sure to do it so well that its name stands out as comical and sarcastic.

Bad Hombre sources sustainably grown non-GMO cocoa beans (shade-grown which helps protect the earth’s ecosystems, grown on small family farms around the world), carefully processed into chocolate infused with 100mg of THC per pack, the maximum content allowed in a California edible.

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