Ayurveda and the rise of Ayurvedic skincare brands



By Pragya Dubey |

There are so many skincare products and beauty brands to choose from that it often becomes overwhelming. Whenever there is a new formula introduced in the market well, everyone claims it is the best. What catches my attention more in the rush to create new formulas is that in recent years, many brands are offering “Ayurvedic-based formulas” entirely. Brands have started using one of the oldest systems of medicine and incorporating them into their range of beauty and skin care products. Ayurveda, which is one of India’s many contributions to the world, is now making a comeback in the skincare routine, which is great!

India’s oldest system of medicine, ‘Ayurveda’, originated around 3,000 years ago. This is to promote a natural and healthy lifestyle. Ayurveda is a more holistic way of addressing the needs of body and mind. From yoga to herbal medicine and various Ayurvedic massages, Ayurvedic treatment is a broad term for all of these. As for skin care, Ayurveda promotes the use of natural and earthly ingredients. He teaches us about the healing properties of so many herbs and plants in the world that can work wonders on the skin.

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There is a sudden popularity for homemade skincare masks and oils using only natural and organic ingredients, however, we cannot deny the fact that it is difficult to maintain this in our lifestyle. . But to facilitate this, many Indian skincare brands have emerged in the market that are entirely based on giving you the essence of Ayurvedic treatment in their products. The brands basically avoid the use of chemicals in these products and instead base their products on natural herbs and oils. The skincare products available from Ayurvedic brands range from hair oils, facial cleansers, serums, face masks, and more. Some popular ingredients that these brands use can be chamomile oils, ashwagandha, methi, sandalwood, turmeric, etc. brands reduce the use of chemicals in their products, the risks of side effects are also reduced. Plus, the scent of the products itself has healing properties, honestly!

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Some Indian skincare brands that are succeeding in the game by providing their customers with the benefits of Ayurvedic treatment are Kama Ayurveda. Soultree, The Ayurveda Co., Mantra Herbal, Just Herbs, etc.

Going natural is the new way to go! Have you tried any of the products?

Biotique just introduced makeup and I tried their eyeshadow palette. The pigment is fabulous!

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