Medicine brands – Clomiphene QB http://clomipheneqb.com/ Tue, 22 Nov 2022 07:37:41 +0000 en-US hourly 1 https://wordpress.org/?v=5.9 https://clomipheneqb.com/wp-content/uploads/2021/10/cropped-icon-32x32.png Medicine brands – Clomiphene QB http://clomipheneqb.com/ 32 32 Analysts at Truist Financial have cut their price target for BellRing Brands (NYSE: BRBR) to $25.00. https://clomipheneqb.com/analysts-at-truist-financial-have-cut-their-price-target-for-bellring-brands-nyse-brbr-to-25-00/ Mon, 21 Nov 2022 23:42:51 +0000 https://clomipheneqb.com/analysts-at-truist-financial-have-cut-their-price-target-for-bellring-brands-nyse-brbr-to-25-00/

Research analysts at Truist Financial lowered their price target for BellRing Brands (NYSE:BRBR) from $30.00 to $25.00, as shown in a report on Monday. According to the price target set for Truist Financial, there is a potential upside of 11.36% from where the company was previously trading.

Several other analysts have provided recent comments on the stock. Mizuho raised its price target on BellRing Brands shares from $33.00 to $38.00 and pegged the stock at a “buy” rating in a research report released Monday, August 8. Morgan Stanley lowered its price target on BellRing Brands shares from $29.00 to $28.00 and gave the company an “overweight” rating in a research report released Friday, Oct. 14. Finally, in a research note released Tuesday, August 23, Citigroup reaffirmed a “buy” rating on BellRing Brands stock and set a target price of $35.00 for the company’s stock. Six financial market professionals recommend buying the stock, while one analyst recommends keeping the position you currently hold. According to Bloomberg.com, the general opinion on BellRing Brands is that it is a “Moderate Buy”, and the general opinion for its price target is $32.14.
On Monday, the price of a BellRing Brands share began trading at $22.45. The company’s simple moving average for the last 50 days is $23.11 and its simple moving average for the last 200 days is $24.09. The 1-year low for BellRing Brands is $20.20, while the 1-year high for the company is $29.09. The stock has a price/earnings ratio of 29.16, a growth price/earnings ratio of 1.23 and a beta value of 0.91. The market capitalization of the company is $3.06 billion.
Several institutional investors and hedge funds bought and sold BRBR shares. These transactions took place quite recently. For example, BlackRock Inc. increased its stake in BellRing Brands by 328.4% in the first three months of the year. BlackRock Inc. now owns 12,967,658 shares of the company, valued at $299,293,000 following the acquisition of an additional 9,940,436 shares during the period in question. Additionally, BellRing Brands benefited from a 164.4% increase in investment from Route One Investment Company LP during the first quarter. Following the acquisition of an additional 8,490,812 shares of the company during the period in question, Route One Investment Company LP currently holds a total of 13,656,803 shares of the company, valued at 315,200,000 $. During the first three months of the year, Vanguard Group Inc. increased its stake in BellRing Brands by 183.4%. Following the purchase of an additional 6,997,877 shares in the previous quarter, Vanguard Group Inc. now owns 10,814,461 shares of the company, valued at $249,598,000. In the first three months of 2018, JPMorgan Chase & Co. increased its stake in BellRing Brands by 394.7%. JPMorgan Chase & Co. now owns 5,865,380 shares of the company, valued at $135,373,000, following the purchase of 4,679,665 shares in the last quarter. These shares were purchased during the last quarter.
Last but not least, in the first three months of 2018, State Street Corporation increased its stake in BellRing Brands by 332.1%. Following the acquisition of 2,826,014 additional shares during the last quarter, State Street Corp. now owns 3,676,863 shares of the company, which are worth $84,862,000. Institutional investors own 81.45% of the company’s shares.

BellRing Brands, Inc. and its subsidiaries market a wide variety of nutritional products worldwide and sell these items in the United States. Its core business is the distribution of ready-to-drink protein shakes and protein powder products marketed under the Premier Protein and Dymatize names. The Company distributes its products through various distribution channels, such as convenience stores, club stores, grocery stores, drug stores, mass retailers, online retailers and specialty stores.

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300 drug brands will have QR codes from August 2023 https://clomipheneqb.com/300-drug-brands-will-have-qr-codes-from-august-2023/ Fri, 18 Nov 2022 13:59:07 +0000 https://clomipheneqb.com/300-drug-brands-will-have-qr-codes-from-august-2023/

Some of India’s major drug brands, including common brands such as Calpol, Allegra and Gelusil, will be required to have QR codes or barcodes from August 2023.

A total of 300 brands covering segments such as pain relievers, contraceptives, vitamins, blood sugar and blood pressure medications are listed.

According to an order issued by the Center on Nov. 17, under the New Drug Rules or Drug Rules (Eighth Amendment), posting of QR code barcodes on packaging will be mandatory beginning Aug. 1, 2023. The movement was initiated to help verify whether the drugs are fake or not.

“Manufacturers of drug formulants as specified in Schedule H2 must print or affix a barcode or rapid response code on the primary packaging label, on the secondary packaging label which stores data and readable information with the software application to facilitate authentication,” the Union Health Ministry said. notification.

Some of the other important brands that have been included in the list are: Volini, Stamlo, T-Bact ointments, Montair and Fabiflu. Sources said the brands – considered top-selling – were selected based on their rolling annual revenue (MAT).

The information to be provided includes the unique identification code of the product, the proper and generic name of the drug, the brand name, the name and address of the manufacturer, the batch number, the date of manufacture, the date of expiration and manufacturing license number.

Similar practices (of having barcodes) are followed in some of the western countries which include UK, USA and others.


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Holiday shopping? Here are the most popular designer brands in ND https://clomipheneqb.com/holiday-shopping-here-are-the-most-popular-designer-brands-in-nd/ Thu, 17 Nov 2022 21:16:01 +0000 https://clomipheneqb.com/holiday-shopping-here-are-the-most-popular-designer-brands-in-nd/

The holidays are fast approaching and we are all shopping for our loved ones. If you’re planning to go all out and want to give your loved one an extravagant gift, this could help point you in the right direction.

What ND people like

A survey was done by a company called “Common Sense Mom” ​​to determine which designer brands are the most popular in each state. They looked at Google Trends data to find out what people were searching for the most.

Overall in the country

If you are a curious cat, and want to know what some of the most popular designer brands are in the country. The source claims that Givenchy, Dior, Hermes, Stella McCartney and Valentino all top the list.

North Dakota

While many might think North Dakotans aren’t very forward-thinking, I disagree. The source discovered that there are five brands that people in North Dakota value the most. Here are the five most popular designer brands in North Dakota:

by GIPHY

1. Louis Vuitton

by GIPHY

This brand reminds me of being in college trying to convince my parents that I would be a social outcast without an LV bag. It didn’t go well. I have effectively become a social pariah. Whether this was directly related to the bag situation is debated to this day.

2. Gucci

by GIPHY

The Gucci belt is the ultimate designer piece. So, of course, I don’t have one. I’d love to (in case Santa reads this).

3.Michael Kors

by GIPHY

I’m not sure I’ve met anyone who hasn’t had a Michael Kors watch, purse, or sunglasses. We have all been touched by this brand. TJ Maxx is loaded with this designer brand.

4.Chanel

by GIPHY

5. Calvin Klein

Calvin Klein is more affordable than some of the other designer brands. If you’re on a budget, you probably own a small Calvin Klein.


ND Cat Owners Need These Gifts

Here are a few things you might want to pick up for the holidays.

WATCH: Here are 25 ways to start saving money today

Whether it’s finding discounts or simple changes to your daily habits, these money-saving tips can come in handy whether you have a specific savings goal, want to save money, money for retirement or just want to earn a few pennies. It’s never too late to be more financially savvy. Read on to learn more about how you can start saving now. [From: 25 ways you could be saving money today]

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25 classic American brands now owned by foreign companies – 24/7 Wall St. https://clomipheneqb.com/25-classic-american-brands-now-owned-by-foreign-companies-24-7-wall-st/ Wed, 16 Nov 2022 16:54:01 +0000 https://clomipheneqb.com/25-classic-american-brands-now-owned-by-foreign-companies-24-7-wall-st/

Special report

Promoting entrepreneurship has been a cornerstone of America’s economy and society since the country’s inception. Many American companies – those that started nearly 200 years ago as well as those as young as ten years old – have expanded not only nationally but also globally. Names like Coca Cola, McDonald’s, Disney and Apple are among the most recognizable brands in the world.

But global recognition has sparked interest from overseas companies, and some of those iconic American brands are no longer in American hands. (Also see, these companies control more than 50% of their industry.)

To find 25 classic American brands that are actually owned by foreigners, 24/7 Wall St. reviewed data from a variety of sources, with a focus on company filings, websites and press releases as well as the financial media. After assembling an initial universe of around fifty brands, we exercised editorial discretion in choosing the final list with the aim of including the best known, most iconic brands, as well as some of those whose would least expect to have foreign owners. (Our list is by no means exhaustive.)

Click here to see 25 classic American brands now owned by foreign companies.

Our list includes six companies that started in the 19th century, 12 companies born in the first half of the 20th century, another six companies that started later in the 1900s, and a relative newcomer in 2004.

The companies operate in various industries, including food and beverage, medical, home appliances, technology, oil and gas, pet food, and even jewelry. It may come as a surprise that some of the brands on the list are owned by foreigners, but others, like Budweiser and Lucky Strike, have caused quite a stir when they have passed into foreign hands. (Here are the the most valuable beer brands in the world.)

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James Norton calls ‘life-threatening’ diabetes diagnosis a ‘complete bitch’ https://clomipheneqb.com/james-norton-calls-life-threatening-diabetes-diagnosis-a-complete-bitch/ Tue, 15 Nov 2022 13:42:51 +0000 https://clomipheneqb.com/james-norton-calls-life-threatening-diabetes-diagnosis-a-complete-bitch/

The McMafia and Grantchester actor called the condition a ‘complete bitch’ as ​​he called on his Instagram followers to show their support to help find a cure for the disease.

Alongside photos with his two insulin pens and his Dexcom sensor, which monitors blood glucose, he wrote: “Today is World Diabetes Day.

“It’s Diabetes Awareness Day. But also just to show some love and support to all diabetic warriors.

“At best, our condition is an ongoing problem. At worst, she is a complete female dog who can be life-threatening on a daily basis, if not cared for properly.

“These two insulin pens I’m holding and the @dexcom sensor on my butt keep me alive every day.”

Norton, 37, added: “You have no idea how valuable these little devices are to us T1s and how grateful I am to live in a country where we have free access to this type [of] medicine and technology.

“That said, a cure would be nice. So head over to @jdrf_uk to see how you can get involved. And then go find a diabetic and buy him a Diet Coke.

Up to 400,000 people in the UK are thought to have type 1 diabetes, which is a lifelong autoimmune disease.

It is caused by the immune system mistakenly attacking cells in the pancreas that produce the hormone insulin, which in turn causes blood sugar levels to rise, often leading to life-threatening complications.

Currently, type 1 diabetes is managed by administering insulin, which keeps blood sugar levels low and under control. But there are new treatments targeting the immune system that could prevent or delay the disease.

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James Norton calls ‘life-threatening’ diabetes diagnosis a ‘complete bitch’ as ​​he shares hope for a cure https://clomipheneqb.com/james-norton-calls-life-threatening-diabetes-diagnosis-a-complete-bitch-as-he-shares-hope-for-a-cure/ Tue, 15 Nov 2022 13:42:51 +0000 https://clomipheneqb.com/james-norton-calls-life-threatening-diabetes-diagnosis-a-complete-bitch-as-he-shares-hope-for-a-cure/

Actor James Norton talks about his type 1 diabetes (Instagram/James Norton)

James Norton has shared an impassioned post about his type 1 diabetes diagnosis in a bid to raise awareness for World Diabetes Day.

The McMafia and Grantchester actor called the condition a ‘complete bitch’ as ​​he called on his Instagram followers to show their support to help find a cure for the condition.

Alongside photos with his two insulin pens and his Dexcom sensor, which monitors blood glucose, he wrote: “Today is World Diabetes Day.

“It’s Diabetes Awareness Day. But also just to show some love and support to all diabetic warriors.

“At best, our condition is an ongoing problem. At worst, she is a complete female dog who can be life-threatening on a daily basis, if not cared for properly.

“These two insulin pens I’m holding and the @dexcom sensor on my butt keep me alive every day.”

Norton, 37, added: “You have no idea how valuable these little devices are to us T1s and how grateful I am to live in a country where we have free access to this type [of] medicine and technology.

“That said, a cure would be nice. So head over to @jdrf_uk to see how you can get involved. And then go find a diabetic and buy him a Diet Coke.

Up to 400,000 people in the UK are thought to have type 1 diabetes, which is a lifelong autoimmune disease.

It is caused by the immune system mistakenly attacking cells in the pancreas that produce the hormone insulin, which in turn causes blood sugar levels to rise, often leading to life-threatening complications.

Currently, type 1 diabetes is managed by administering insulin, which keeps blood sugar levels low and under control. But there are new treatments targeting the immune system that could prevent or delay the disease.

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Digital Marketing Skills Report Reveals 2022 Ranking of Biopharma Brands Based on Digital Patient Experiences | Company https://clomipheneqb.com/digital-marketing-skills-report-reveals-2022-ranking-of-biopharma-brands-based-on-digital-patient-experiences-company/ Tue, 15 Nov 2022 13:37:36 +0000 https://clomipheneqb.com/digital-marketing-skills-report-reveals-2022-ranking-of-biopharma-brands-based-on-digital-patient-experiences-company/

WALTHAM, Mass.–(BUSINESS WIRE)–Nov. 15, 2022–

Trinity Life Sciences, a leader in global life sciences commercialization solutions, has released its second annual TGaS Digital Marketing Skills Report evaluating more than 160 biopharmaceutical brands through the lens of digital patient experiences. The new study assesses brands across five categories and 60 unique metrics to understand each’s digital marketing presence.

The Digital Marketing Skills report ranks each individual brand on a scale from transformational to novice. It also examines the influence of spend, time-to-market, therapeutic areas, and impact on individual channels to give organizations unparalleled insight into not only their own valuation, but their competitors as well.

“The rapid evolution of omnichannel execution and patient centricity has led to a hyperfocus on how brands invest in and measure the effectiveness of digital marketing,” said Jerry Luciano, vice president of omnichannel marketing, at TGaS Advisors, a division of Trinity Life Sciences. “Now more than ever, it’s critical that organizations understand what they need to do to optimize the digital patient experience. This ranking helps put some of the world’s most important brands in context and provides insight into how some of the biggest brands excel.

Brands that topped the list in the 2022 Digital Marketing Skills Report include:

Find out what sets some brands apart from others. To download the summary of the report with the ranking of more than 160 brands, go to TrinityLifeSciences.com or click here. The full report, including in-depth channel and trend analysis, is available to members of the TGaS Omnichannel Marketing Network.

About Trinity Life Sciences

Trinity Life Sciences is a trusted strategic commercialization partner, providing evidence-based solutions for life sciences. With 25 years of experience, Trinity is committed to revolutionizing the business model by providing exceptional levels of service, powerful tools and data-driven insights. Trinity’s portfolio of products and solutions includes industry-leading benchmarking solutions powered by TGaS advisors. To learn more about how Trinity is elevating life sciences and turning evidence into action, visit trinitylifesciences.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20221115005509/en/

CONTACT: Media:

Elizabeth Marshall

Trinity Life Sciences

emarshall@trinitylifesciences.com

KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: HEALTH TECHNOLOGY TELEMEDICINE/VIRTUAL MEDICINE OTHER TECHNOLOGIES GENERAL HEALTH BIOTECHNOLOGY PHARMACEUTICALS

SOURCE: Trinity Life Sciences

Copyright BusinessWire 2022.

PUBLISHED: 11/15/2022 8:37 AM / DISK: 11/15/2022 8:37 AM

http://www.businesswire.com/news/home/20221115005509/en

Copyright BusinessWire 2022.

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Digital Marketing Skills Report Reveals 2022 Ranking of Biopharma Brands Based on Digital Patient Experiences | Nation/World https://clomipheneqb.com/digital-marketing-skills-report-reveals-2022-ranking-of-biopharma-brands-based-on-digital-patient-experiences-nation-world/ Tue, 15 Nov 2022 13:37:36 +0000 https://clomipheneqb.com/digital-marketing-skills-report-reveals-2022-ranking-of-biopharma-brands-based-on-digital-patient-experiences-nation-world/

WALTHAM, Mass.–(BUSINESS WIRE)–Nov. 15, 2022–

Trinity Life Sciences, a leader in global life sciences commercialization solutions, has released its second annual TGaS Digital Marketing Skills Report evaluating more than 160 biopharmaceutical brands through the lens of digital patient experiences. The new study assesses brands across five categories and 60 unique metrics to understand each’s digital marketing presence.

The Digital Marketing Skills report ranks each individual brand on a scale from transformational to novice. It also examines the influence of spend, time-to-market, therapeutic areas, and impact on individual channels to give organizations unparalleled insight into not only their own valuation, but their competitors as well.

“The rapid evolution of omnichannel execution and patient centricity has led to a hyperfocus on how brands invest in and measure the effectiveness of digital marketing,” said Jerry Luciano, vice president of omnichannel marketing, at TGaS Advisors, a division of Trinity Life Sciences. “Now more than ever, it’s critical that organizations understand what they need to do to optimize the digital patient experience. This ranking helps put some of the world’s most important brands in context and provides insight into how some of the biggest brands excel.

Brands that topped the list in the 2022 Digital Marketing Skills Report include:

Find out what sets some brands apart from others. To download the summary of the report with the ranking of more than 160 brands, go to TrinityLifeSciences.com or click here. The full report, including in-depth channel and trend analysis, is available to members of the TGaS Omnichannel Marketing Network.

About Trinity Life Sciences

Trinity Life Sciences is a trusted strategic commercialization partner, providing evidence-based solutions for life sciences. With 25 years of experience, Trinity is committed to revolutionizing the business model by providing exceptional levels of service, powerful tools and data-driven insights. Trinity’s portfolio of products and solutions includes industry-leading benchmarking solutions powered by TGaS advisors. To learn more about how Trinity is elevating life sciences and turning evidence into action, visit trinitylifesciences.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20221115005509/en/

CONTACT: Media:

Elizabeth Marshall

Trinity Life Sciences

emarshall@trinitylifesciences.com

KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: HEALTH TECHNOLOGY TELEMEDICINE/VIRTUAL MEDICINE OTHER TECHNOLOGIES GENERAL HEALTH BIOTECHNOLOGY PHARMACEUTICALS

SOURCE: Trinity Life Sciences

Copyright BusinessWire 2022.

PUBLISHED: 11/15/2022 8:37 AM / DISK: 11/15/2022 8:37 AM

http://www.businesswire.com/news/home/20221115005509/en

Copyright BusinessWire 2022.

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The Wana Brands Foundation will donate $3 million to Johns Hopkins for cannabis and psychedelic research https://clomipheneqb.com/the-wana-brands-foundation-will-donate-3-million-to-johns-hopkins-for-cannabis-and-psychedelic-research/ Thu, 10 Nov 2022 21:56:11 +0000 https://clomipheneqb.com/the-wana-brands-foundation-will-donate-3-million-to-johns-hopkins-for-cannabis-and-psychedelic-research/

While connecting with customers in person is one of the hardest parts of marketing, being face-to-face with consumers can boost brand awareness and sales. At Airfield Supply Company, a vertically integrated cannabis company located near San Jose International Airport, retail teams and brands collaborate on one-to-one marketing partnerships that allow coveted consumers to hang out with them.

From its Tesla Model 3 delivery fleet to e-commerce, Airfield strives to provide consumers and brands with a premium experience built around exceptional service for all. At the heart of Airfield’s in-store program is a shop-in-shop space called The Hangar, with dedicated brand ambassadors trained to educate consumers and convert sales.

Since its official launch in January 2021, The Hangar concept has evolved from month-long brand showcases to personalized immersive experiences that include longer-term marketing partnerships between cannabis brands and the store.

Chris Lane, Airfield’s Chief Marketing Officer since 2019, offers a simple explanation: “Across all aspects of the business, we’re always constantly looking at how to perfect that experience?”

The evolution of the shed

Airfield’s boutique-to-boutique concept was inspired by Lane’s extensive experience in branding and branding outside of cannabis. He acknowledges that pop-up shops are not a new idea. But in cannabis, in-store engagement typically involves transaction-focused demos or static brand sections. In The Hangar, he imagined a more meaningful experience.

© Courtesy of Airfield Supply

way

RELATED: Listen TCC’s Cannabis Conference Beyond the Show podcast with Chris Lane to learn more about Airfield’s approach to customer experience and merchandising.

“It’s basically a rotating educational curation space where we showcase the brands we love,” says Lane. Curation goes beyond a product showcase. The space allows brands to tell their own stories about the people behind the companies, share details about production practices and the social causes they champion, for example, to educate and engage.

At first, brands were paying $17,500, plus $200 a day for staff, for month-long in-store takeovers and prime airfield exposure. “We’re very fortunate to be a very high-volume dispensary,” Lane says. He puts pre-pandemic transactions at 1,500 to 2,000 a day. Daily trading volume now averages around 1,300, but with an increase in basket sizes, he adds. (According CCT “2022 Cannabis Dispensary State of the Industry Report”, nearly three-quarters of participants reported average daily transactions at a single location of 250 or less, and 51% said their average individual transactions were between $41 and $80 .)

February 2022 brought a new era of Hangar, under what Lane calls a holistic partner marketing programming strategy that includes more frequent Hangar changes.

Unlike in-store demos, where brands typically bring their own product and handle their own marketing, The Hangar is stocked with Airfield inventory, and the Airfield team partners with brands to create promotional plans.

In this iteration, individual brands and Airfield’s marketing and retail teams design year-long editorial calendars around Hangar time slots, co-creating email and SMS campaigns and content marketing on social platforms and blogs. There’s also a 25ft LED showcase wall in store, with videos shot at the airfield appearing in person and on the e-commerce website. It’s essentially a brand takeover, where a participating company’s message is promoted across multiple in-store locations and on Airfield’s digital platforms, so consumers get an immersive experience. Pricing is at an annual partnership level, tailored to the brand’s editorial calendar.

“If a consumer comes in once a week or once every two weeks, they’re almost guaranteed to be exposed to a new brand, a new story, a new product, a new experience,” Lane says. The change has proven beneficial for community engagement and business in general.

Brand Insights

Lane shares that brands use The Hangar in a variety of ways: to build market leadership, challenge market leaders and competing companies, launch new products, introduce different product forms, such as drinks and tablets , and advancing social agendas alongside product sales.

Brie Emerson is co-owner and COO of LEVEL, an effects-focused cannabinoid brand that took a month-long stay in the Hangar in 2021. The brand spent two weeks in May in space and had also two weeks on the September calendar. “I love that they split it up and provide a bit more flexibility,” Emerson says. “I think it’s a great way to connect with customers more often throughout the year.”

© Courtesy of Airfield Supply

Airfield supply

Emerson shares that LEVEL finds the Hangar’s customer relationships particularly valuable. The brand is expanding into two new product categories this fall, but so far the focus has been on tablets, a format unfamiliar to many. Additionally, the brand’s proprietary formulations focus on lesser-known emerging cannabinoids and cannabinoid ratios that are not naturally accessible in flower.

“For LEVEL, our biggest challenge as a brand, especially one that’s a bit more complicated and advanced, is being able to connect and educate the customer,” says Emerson. In most cases, she explains, the brand sells products to a retailer and then is left out of the equation.

With products built around less familiar cannabinoids, uncommon ratios and unique effects, Emerson says consumer communication and education is key for LEVEL: “That’s what Airfield has delivered, which is amazing. , because they really value that aspect of the customer relationship as well.”

Emerson adds that Airfield’s team of three-person brand ambassadors dedicated to the continued staffing of the Hangar is one of the best benefits of the collaboration. Already trained to educate, engage and convert, Airfield employees receive direct training from the brands about their people, their products and their stories.

Emerson describes the Airfield collaboration as a partnership, built on cutting-edge retail experiences. “I am always proud of what we accomplish together. Together we are much stronger than just a retailer and a brand operating independently,” she says.

Future in motion

As The Hangar continues to evolve, Lane is focused on creating richer customer experiences and the “next generation of 360 partner marketing and collaboration.” This means finding new ways to differentiate with products, deepen brand collaborations and drive experiential excitement for Airfield fans.

Expansion mode is underway for Airfield. Lane expects a new retail outlet in Redwood City, set to open early next year, to take immersive retail higher and answer questions about the future of shopping of cannabis. A new delivery depot in Mountain View is opening and a second store in San Jose may be in the works. The late 2021 acquisition of Airfield by California-based vertically integrated cannabis company Gold Flora also has teams contributing through that retail channel.

Lane says everything in cannabis is twice as hard as any other industry. But he thinks the industry can do a lot more to create deeper connections with consumers, from hangar-like pop-ups to whatever the future holds.

He believes these connections will happen at the brand level through immersive brand experiences. “Right now, people identify with brands that make them feel cool or maybe help them do other things. But we want to reach that deeper level of emotion where people feel understood, supported, philosophically aligned. And I think it’s coming,” he says.

This goal drives Airfield’s scalable 360 ​​degree approach to brands. “Let’s think globally about our year together. Where do we want to create moments in time? Where do we want to go big? Where do we want to shout? Lane asks. Amidst it all, he adds, The Hangar is the centerpiece in store. For the moment.

Jolene Hansen is a freelance writer specializing in cannabis, horticulture and specialty agriculture. Contact her at jolene@jolenehansen.com.

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The shaping of technology by culture shows how tech brands must change now https://clomipheneqb.com/the-shaping-of-technology-by-culture-shows-how-tech-brands-must-change-now/ Thu, 10 Nov 2022 17:43:43 +0000 https://clomipheneqb.com/the-shaping-of-technology-by-culture-shows-how-tech-brands-must-change-now/

We may live in the digital age, but it is also an age of fear – fear of the impact of technology on culture and society. From mainstream media to dystopian films and political commentary, Tech’s underling has darkened over the past few years. Today, the dominant narrative around technology is negative.

And there’s plenty of evidence of the effect it’s had on the way people think about technology. Recent studies show – fear of technology stealing our jobs, fear of technology stealing our privacy, fear of technology stealing our identities and even fear of deepfakes after recently stealing the show on “America’s Got Talent” .

Withdrawn from an increasingly negative narrative and coupled with the fact that technology is often intangible – how do you build strong brand equity? From tech brands, what’s needed is a more human-centric approach – one that creates brand associations that are emotional, not just functional.

Kantar defined “humanizing brands” as involving a brand re-examining its relationship with people, what that brand stands for, what they say, and how they behave. Tech brands now need to do this more than ever. If they want to be more “human”, they have to dial in a number of things, including relevance, distinctiveness, and resonance.

Here’s a breakdown of how it works –

1. Relevance

Yes, it’s important to talk about features, functions, and facts, but it’s equally important to focus on the role your technology plays in your audience’s lives. It means thinking about technology in its social and cultural context. There are often powerful and emotional connections to be made between technology and people when looking through a socio-cultural lens. Think about what your technology challenges or changes? Think about the emerging social and cultural ideologies your technology addresses or aligns with? This is particularly fertile ground to explore for tech start-ups and disruptors that often respond to social or cultural change. Remember, it’s not about technology, it’s about what technology enables people to do.

For example, we recently worked with Bruin Biometrics. A health tech brand that has developed a wearable scanner that allows medical staff to detect pressure sores on all skin tones. Agnostic diagnosis of pressure ulcers these days is incredibly difficult to achieve using current methods. The technology is amazing – it cuts costs, time and eliminates diagnostic subjectivity. But the most powerful and emotional role this technology plays in our lives is creating a more equitable healthcare system. The Bruin Biometrics scanner challenges the white normativity that exists in much of medicine today and this ideology is powerful and emotive to surface as part of the brand’s story.

2. Distinctive character

Many tech brands are looking at category standards and presentation. Consider the corporate sea of ​​blue associated with work tools. According to a recent study, 61% of tech companies use blue as their primary color in tech branding. Coupled with the use of functional names and even more functional slogans, there is a lack of distinctiveness and a missed opportunity to connect emotionally by focusing on the human experience rather than the nature of the product.

For example – in our recent work for Google’s AI For Social Good program, we thought very carefully about the visual and written language of AI. Semiotic analysis of the AI ​​space shows that within the category – in both written and visual language – the role humans play in the creation and development of this technology is recessive. So, as part of our work, we’ve created a human-first visual identity – as far away as possible from the electric blues, robotic animations and imagery that dominate and perpetuate the sense that AI is scary and autonomous.

3. Resonance

Resonance breeds mental availability and Kantar’s research shows that to be resonant you need to be meaningful to people – both functionally and emotionally. Tech brands can be more meaningful in their storytelling by understanding the different ways different people respond to technology.

It’s not just a matter of demographics, it’s also a matter of social and cultural nuances. The attitudes, interests and priorities of inner-city city dwellers and those beyond the M25, for example, are not the same and tech brands can be more resonant by building on this.

Remember that not everyone has the same relationship with technology.

One of my favorite examples is Spotify. The “There’s a Playlist for That” line flexes and taps into specific audience segments across life situations and relatable cultural nuances. It communicates that Spotify has playlists for its users no matter “where” and “when”. Their commercials resonate with audiences because they are not one size fits all – respecting and capturing how personal music is as well as the cultural nuances at play.

So there are three things to think about when working on tech branding and building the best relationships. Ultimately, the message here is simple: the best technology doesn’t change your mind, the best narrative will.

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