Consumers struggle with research and affordability of prescription drugs, new national survey finds

EAST BRUNSWICK, NJ–(BUSINESS WIRE)–DiRx, an online pharmacy dedicated to making medication accessible to millions of Americans, studies the key barriers consumers face in understanding and buying their medications.

In March 2022, DiRx surveyed 1,139 Americans to understand their feelings about finding and buying prescription drugs while exploring the current state of pharmacy health literacy. The direct-response survey was conducted among all genders and income groups who had recurrent drug needs and were responsible for purchasing decisions.

Among the key findings, the survey concluded:

  • 58% of respondents cite high prescription costs as their biggest challenge when purchasing medications, but many also face additional barriers.

  • 11% of respondents have no means of transport to obtain their prescription.

  • 41% use pharmacy coupons to reduce drug costs.

  • 8% face “pharmacy deserts”, saying that no pharmacy is close to them.

The research provides valuable information at a time when millions of consumers are struggling to pay for healthcare costs. A government census reports that in 2019, 8% of people, or 26.1 million, did not have health insurance at any time of the year. Additionally, today more than 15 million low-income Americans, now covered by the COVID-19 public health emergency (PHE), are at risk of losing Medicaid coverage unless the U.S. Department of Health and of Human Services (HHS) does not extend the benefit later. this month.

We conducted this research with the goal of helping more consumers make informed decisions when purchasing their prescriptions,” said DiRx chief executive Satish Srinivasan. “Our goal is to use our research, experience and connections to ensure that all 328 million Americans can get the medicines they need, and are never denied access because of their status. insurance, their geographical location or their income.

The study also revealed that when it comes to the price of medicines, most of the respondents, 55%, do not understand why the price of their medicines may vary depending on where they buy their medicines and only 41% said they know the exact cost of their prescription drugs.

When asked how they decide where to fill their prescriptions, 16% asked their doctor, 9% trusted their insurance companies and 84% said they did it themselves.

Interestingly, while 40% of respondents do not think generic drugs offer the same quality as brand names, 24% prefer generics to brand names and 87% overall expressed some level of trust in generics.

Read more survey results here.

To address these cost pressures and uncertainty, DiRx is offering 30 days of free medication, up to a value of $100. This decision supports the online pharmacy’s mission to provide safe and affordable medicines to everyone who needs them. They can find the offer here.

About DiRx

DiRx is an online pharmacy that offers savings on commonly prescribed, FDA-approved generic drugs without the need for insurance. Founded by industry experts, DiRx draws a straight line from supply to demand to streamline the path from manufacturer to consumer. This reduces costs and makes more drugs available to more people. DiRx offers a viable model for businesses and community organizations while simplifying how consumers fill out, pay for, and receive maintenance medications. To learn more, visit, or call 877-FOR-DIRX (877-367-3479). You can also find DiRx on social networks: Facebook, instagram, Twitter and LinkedIn.

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About Alex S. Crone

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