Fashion and footwear brands support Ukraine in Russian conflict – Footwear News

As the conflict between Russia and Ukraine escalates, various companies are taking steps to show their stance against Russia’s aggressive actions towards Ukraine. Some companies are also pledging to support people in Ukraine who have been displaced from their homes during the conflict.

Here, how some fashion and footwear brands are helping Ukraine during this difficult time.


Adidas is suspending its long-term partnership with the Russian Football Union (RFU), the German sportswear company has confirmed to FN. Adidas said on Tuesday that its partnership with RFU, the governing body that oversees football in Russia, has been terminated, effective immediately. The news comes as the conflict between Russia and Ukraine escalates and other companies are taking similar steps to show a stance against Russia’s aggressive actions towards Ukraine.


The online retailer will donate $5 million to organizations that provide essential support on the ground, including UNICEF, UNHCR, World Food Programme, Red Cross, Polska Akcja Humanitarna and Save the Children. Amazon said it would also match up to $5 million in additional employee donations to these organizations. For customers who want to help, Amazon is adding donation buttons or direct links to charities on the home pages of its websites, and will be waiving its payment processing fees on donations made through Amazon.


Burberry is committed to supporting the humanitarian crisis unfolding in Ukraine. The company said in a brief statement on Wednesday that it was donating to the British Red Cross Ukraine Crisis Appeal, “which works to provide emergency aid, food, warm clothing and shelter to communities in desperate need”. The British brand will also match all employee donations to charities supporting humanitarian efforts in Ukraine with a matching donation to the appeal.

Canada Goose

As part of the Canada Goose Response Program, the outerwear company is donating C$100,000 to the United Nations High Commissioner for Refugees (UNHCR). Additionally, while no Canada Goose retail outlets were impacted, given the difficult operating environment and evolving sanctions against Russian interests, the company has decided to suspend all sales. wholesale and e-commerce to Russia.

Capri Holdings

The parent company of Michael Kors, Jimmy Choo and Versace has made an emergency donation for those displaced and suffering due to the tragic crisis in Ukraine. This donation will go to the United Nations World Food Program (WFP), the world’s largest humanitarian agency fighting hunger in the world. WFP has launched an emergency operation inside and outside Ukraine to provide food aid to affected citizens.


Chanel donated 2 million euros to CARE and the UNHCR refugee agency. Second, the French luxury house said its Chanel Foundation will work closely with local partners to provide critical medium- and long-term support to women and children affected by this evolving situation going forward. The company will also provide its employees with ways to donate where possible.


On Wednesday, Chime for Change, Gucci’s longstanding global campaign advocating for gender equality, announced it was donating $500,000 to UNHCR to provide emergency aid to refugees fleeing Ukraine.

Isabel funny

Isabel Marant expresses her solidarity with Ukraine by unveiling her fall-winter 2022 collection in Paris on Thursday. In order to contribute to the first humanitarian aid, the Isabel Marant Endowment Fund made a donation to UNHCR, the United Nations High Commissioner for Refugees and UNICEF, United Nations Children’s Fund.


Keen has pledged 50,000 Euros, converted to $55,669.75 at the current exchange rate, in cash and produce, to support Ukrainian refugees at the borders of Poland, Slovakia and Hungary. “In the face of a humanitarian crisis like the one unfolding in Ukraine, Keen stands in solidarity with its people. Our hearts go out to the individuals and families whose lives are affected by the crisis in Ukraine,” the company said via its Keen Europe account on Instagram.


Kering announced on Wednesday that it would make a “significant donation” to help Ukrainians displaced by the Russian invasion. Revealing the decision on its official social media channels, the French group said the funds would go to the United Nations High Commissioner for Refugees, or UNHCR. “We hope for a peaceful resolution to this conflict,” the luxury group added in a short Instagram post, along with the word “peace” written in large letters and rendered in the colors of the Ukrainian flag.

Kurt Geiger

As part of his global kindness mission, Kurt Geiger has donated £50,000 (profits from his store last week) to the British Red Cross, which works with the Ukrainian Red Cross on the ground to provide food, water, first aid, medicine, warm clothing and shelter to those affected by the crisis. “We have always been strong advocates for empathy, compassion and spreading kindness to those who need it most,” Kurt Geiger CEO Neil Clifford said in a statement. “Currently, hundreds of thousands of Ukrainians need financial, practical and emotional support. This is a situation of human suffering and we believe we have a moral obligation to reach out and help in any way we can.

LVMH Group

LVMH made an initial emergency donation of 5 million euros to support the International Committee of the Red Cross (ICRC) in order to help the direct and indirect victims of this conflict. In addition, the Group is launching a fundraising campaign in support of the ICRC to facilitate the contribution of employees of the Group and its 76 Houses. The LVMH Heart Fund, launched in 2021, was specifically activated to provide financial and psychological support to all employees, especially those directly affected by this conflict.


Nike has halted delivery of products from its website to Russia, the sportswear giant said in a notice posted on its Russian website. As the notice explains, “merchandise purchases on and the Nike app are temporarily unavailable” for customers in Russia. “Given the rapidly evolving situation and the increasing challenges in operating our business, Nike will suspend operations in Russia,” Nike said in a statement. Nike also announced that the Nike Foundation will donate $1 million to UNICEF and the International Rescue Committee to help support humanitarian relief efforts.


The OTB Foundation was another of the first responders to UNHCR’s urgent appeal to support individuals and families forced to flee Ukraine under Russian attack. The nonprofit created by OTB founder Renzo Rosso in 2008 said it was difficult to determine the number of refugees, but it is estimated that more than 100,000 people had to abandon their homes. More than 600,000 refugees have already crossed Ukrainian borders to seek help in neighboring countries.

Prada Group

Prada announced on Thursday that it is partnering with the Camera Nazionale della Moda Italiana (CNMI) and will donate to UNHCR, the UN Refugee Agency.

TJX Companies

TJX Companies said it is supporting relief efforts through donations to the American Red Cross, Save the Children, World Central Kitchen, British Red Cross Emergency Appeal, Polish Red Cross and the Canadian Red Cross Humanitarian Crisis Appeal in Ukraine. The company also said it would divest its minority investment in Familia, a Russian off-price retailer, and ask buyers to halt purchases from Russia and Belarus. “While we have historically purchased only a very minimal amount of product from these countries, it is an important part of our commitment as a company to supporting the people of Ukraine,” TJX said in a statement. “At this difficult time for our world, we are here for each other. Our hearts go out to all those whose lives have been touched by this terrible war.”

Source link

About Alex S. Crone

Check Also

Experts Highlight Industry Challenges, Marketing & Advertising News, ET BrandEquity

Representative image (iStock) The top 300 widely used drug brands will have Quick Response (QR) …