BOSTON–(BUSINESS WIRE)–May 10, 2022–
Behold Brands, developer of targeted cannabis products grounded in consumer intent and dispelling stigma, announces the launch of its signature performance edible, Currency, an all-sour line of cannabis gummies with electrolytes and a sour experience through and through.
The currency is elevating cannabis as a functional ingredient for consumers looking to get in, not out. These sweet and sour edibles are designed to encourage a heightened sense of awareness in a busy world.
“Our consumers range from athletes and outdoor enthusiasts to creatives looking for new ideas and experiences. We believe people are at their best when they’re open to all possibilities,” said Mark Ledewitz, Chief Product Officer and Co-Founder.
“We developed Currency for the overlooked group of cannabis acceptors who are open to exploring cannabis but turned off by Prohibition-era stoner stereotypes,” added Zach Helms, CEO and Co-Founder.
Formulated by food scientists, Currency keeps the sour taste all over without the dusty sugar or acidic coating and comes in four flavors. Each gummy contains 5mg of THC and 100mg of total THC per pack of 20 pieces.
The currency (MSRP $35) is currently available at select Massachusetts dispensaries, with licensing and retail opportunities in all regulated markets.
Based in Massachusetts, Currency is a line of personal performance products formulated by food scientists that spotlight cannabis as the functional ingredient it truly is. Whether it’s a tough workout, a creative challenge, a fun hobby, or bouncing back from a big night out, Currency helps create a positive state of flow, boosting awareness and focus. With flavorful varieties that combine the tantalizing zest of pomegranate, strawberry, mango, and watermelon lemonade, each tangy electrolyte gummie packs 5mg of THC for motivated consumers who want to get in, not out. Learn more: currencygummies.com
About Behold Brands
Behold Brands is changing the way Americans consume cannabis. New House of Brands Brings Innovative Infused Products to Market with a New Intent-Centric Approach, as Cannabis as a Functional Ingredient Enables Consumers to Find Pleasure and Wellness in a Whole New Way . Leveraging its founders’ expertise in pharma, technology, healthcare, and branding, the Massachusetts-based company partners with trusted edible cannabis manufacturers across the United States to create a dynamic, consumer-driven brand house. With a mission to make breakthrough products that dispel the stigmas and stereotypes of cannabis to create new market entry points, Behold Brands connects with consumers on a different and deeper level. Learn more: beholdgreatbrands.com
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PUBLISHED: 05/10/2022 09:17 AM/DISC: 05/10/2022 09:17 AM
Copyright BusinessWire 2022.