Organic farm-to-home brands are gaining prominence as consumers embrace a chemical-free lifestyle


By Luc Coutinho,

The globalization of trade has resulted in a massive mobilization of foodstuffs throughout the world. There has been an increase in the extension of food supply chains over long distances in space and time. Due to the lack of knowledge about the origin of food, consumers are sometimes uncertain about the safety of the food they consume.

Consumers are now concerned about food safety due to foodborne illnesses such as tomato flu, bird flu, swine flu and melamine contamination. This has increased consumer perception that food is a risky purchase and should be considered. In light of this increased risk, consumers have had a global demand for sustainable foods that are both healthy for people and environmentally responsible.

Organic food is an alternative to conventional food for consumers concerned about the health risks associated with chemical contamination. It is important to note that organic foods are not only beneficial for health and safety, but are also beneficial for the environment. In addition, it can help increase animal welfare and improve biodiversity.

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Even though organic foods have been around for many years, a significant increase in the consumption of organic products has occurred during the coronavirus pandemic. That’s when the world literally stopped. Lockdown and the pandemic have taught us the importance of consuming chemical-free foods from ethical sources to maintain our health and immunity from the inside out. It’s become clear that eating healthy doesn’t just mean avoiding gluten or following a fad diet. Instead, it starts with how crops are grown or products made. This is where the organic food industry has seen a resurgence in popularity.

Even in health and organic foods, generally perceived as expensive and heavy on the wallet, there is a surprising increase in food sales. This is when consumer sentiment is relatively cautious and people are concerned about their purse strings tightening in an increasingly gloomy economic climate.

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As initially noted, there has been increased interest in preventative health practices following the outbreak of the pandemic, which has led to increased interest in organic products. In India, the organic food segment is expected to grow at a CAGR of 10% to reach Rs 75,000 crore by 2025.

Choosing an organic lifestyle is no longer considered a fad. Consumers are willing to spend more on products they believe are healthier and better for the environment due to better purchasing power and greater awareness. The organic movement has caught the attention of doctors and nutritionists, who advise consumers to switch to organic products in a variety of situations, from allergies to diabetes.

Organic foods are grown under a farming system that does not use chemical fertilizers or pesticides. Modern scientific understanding and technological advances are applied to this farming system to provide a more sustainable way of farming and food production.

This cultivation method works at the grassroots level, maintaining good reproductive and regenerative plant nutrition, soil capacity and good soil management, producing nutritious food rich in vitality and resistant to disease.

Unlike conventional food products, organic food products do not contain synthetic chemicals such as neurotransmitters, growth hormones or pesticides. Compared to conventionally grown foods, organic and chemical-free foods have better nutrient bioavailability, and this is important because for foods to work as medicine, they must also be of higher quality than conventionally grown foods. conventional. Many are also free of pesticides and chemical fertilizers, allowing consumers to make healthier, cleaner, more conscious and more sustainable choices. There is no doubt that this practice is on the rise, not only in the food industry, but also in the home and personal care industry.

Several smaller brands and vendors are already offering non-GMO organic products and fertilizers to farmers, helping them achieve organic farming and operate responsibly and ethically.

Let’s also start the process of organic, chemical-free and sustainable living to achieve a holistic and healthy lifestyle. With YCL, you are just one click away from a range of carefully selected organic products for a better life and a better way of life!

(The author is co-founder of The opinions expressed are personal and do not reflect the official position or policy of

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