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THIRUVANANTHAPURAM: Despite the availability of 89 paracetamol brands, most doctors prescribe Dolo-650, thanks to an aggressive marketing strategy by Micro Labs, which manufactures the drug. Bengaluru-based Micro Labs had recently sparked controversy with the Federation of Medical and Business Representatives Association of India (FMRAI) alleging that the company was handing out gifts worth Rs 1,000 crore so that doctors widely prescribe Dolo to influenza patients. However, Micro Labs claimed that it is impossible for a company to spend Rs 1,000 crore on marketing a brand that achieved sales worth Rs 350 crore in the Covid year.
Dr. Suma Balan, a professor of rheumatology at the Amrita Institute of Medical Sciences in Kochi, says that it is not only doctors who prescribe Dolo, but also medical stores that are pushing the expensive tablet while there are brands of effective paracetamol available at a third of its price. . TNIE checked the availability of different brands of paracetamol tablets at a few private medical stores in the capital as well as at the government-run “in-house drug bank” at Thiruvananthapuram Medical College.
Majority of the cheap paracetamol brands like Algina 650mg, Febrinil 650mg, Paracip, Larol ER, Doliza ER 650mg and Parafizz 650mg – priced between Rs 9.70 to Rs 21.48 per strip of 10 to 15 tablets – are unavailable there. However, all these medical stores have Calpol 650 (Rs 29.02) and Dolo 650 (Rs 30.24) in abundance. But the ‘In-House Drug Bank’ sells it at a lower price.
“I believe the problem is price regulation, more than anything else,” she said. She said there are all kinds of brands of 650mg tablets, from the cheapest to the most expensive of Rs 30 for a strip of 15 tablets. .“Why is the MRP more than 300 times higher than the retailer’s price? This issue needs to be addressed by regulators,” Dr Suma said. Dr PS Jinesh – from Info Clinic, a Facebook group – said patients should be allowed to choose which drugs they should take.
“If patients are hesitant, doctors should be allowed to choose the brand of drug,” said Dr. Jinesh, one of the founding doctors who started Info Clinic to fight fake news and misinformation about drugs on medical drugs. social networks.
Vinod Venugopal, a senior medical salesperson in Thiruvananthapuram, said, “Several memes have appeared on social media about Dolo-650. This made the brand stick in people’s minds. If given an option, pharmacies would prefer to give generic brands like Dolo-650 over the counter,” he said.
THIRUVANANTHAPURAM: Despite the availability of 89 paracetamol brands, most doctors prescribe Dolo-650, thanks to an aggressive marketing strategy by Micro Labs, which manufactures the drug. Bengaluru-based Micro Labs had recently sparked controversy with the Federation of Medical and Business Representatives Association of India (FMRAI) alleging that the company was handing out gifts worth Rs 1,000 crore so that doctors widely prescribe Dolo to influenza patients. However, Micro Labs claimed that it is impossible for a company to spend Rs 1,000 crore on marketing a brand that achieved sales worth Rs 350 crore in the Covid year. Dr. Suma Balan, a professor of rheumatology at the Amrita Institute of Medical Sciences in Kochi, says that it is not only doctors who prescribe Dolo, but also medical stores that are pushing the expensive tablet while there are brands of effective paracetamol available at a third of its price. . TNIE checked the availability of different brands of paracetamol tablets at a few private medical stores in the capital as well as at the government-run “in-house drug bank” at Thiruvananthapuram Medical College. Majority of the cheap paracetamol brands like Algina 650mg, Febrinil 650mg, Paracip, Larol ER, Doliza ER 650mg and Parafizz 650mg – priced between Rs 9.70 to Rs 21.48 per strip of 10 to 15 tablets – are unavailable there. However, all these medical stores have Calpol 650 (Rs 29.02) and Dolo 650 (Rs 30.24) in abundance. But the ‘In-House Drug Bank’ sells it at a lower price. “I believe the problem is price regulation, more than anything else,” she said. She said there are all kinds of brands of 650mg tablets, from the cheapest to the most expensive of Rs 30 for a strip of 15 tablets. .“Why is the MRP more than 300 times higher than the retailer’s price? This issue needs to be addressed by regulators,” Dr Suma said. Dr PS Jinesh – from Info Clinic, a Facebook group – said patients should be allowed to choose which drugs they should take. “If patients are hesitant, doctors should be allowed to choose the brand of drug,” said Dr. Jinesh, one of the founding doctors who started Info Clinic to fight fake news and misinformation about drugs on medical drugs. social networks. Vinod Venugopal, a senior medical salesperson in Thiruvananthapuram, said, “Several memes have appeared on social media about Dolo-650. This made the brand stick in people’s minds. If given an option, pharmacies would prefer to give generic brands like Dolo-650 over the counter,” he said.
