Tata’s super app “Neu” will also host non-group brands: Chandrasekaran

Tata Group Chairman Natarajan Chandrasekaran said on Thursday that the group’s recently launched super app Neu is on an open architecture and will also host brands outside the group.

The Tatas finally launched their super app Tata Neu on April 7, after piloting it for months, but the group’s chairman claimed there was no delay in the commercial launch.

Stating that the app has received an overwhelming response in the last seven days of going live, Chandrasekaran said the app is on an open architecture and will host products and services from non-Tata Group companies.

Likewise, the Neu pass will also be available for non-group brands, he said.

The super app brings grocery, hotel, airline and drug ticket booking together in one platform, rivaling similar products from Amazon and Flipkart.

On launch day, Chandrasekaran said Neu combined the group’s traditional consumer-focused approach with modern tech ethics. Neu is a platform that brings all of our brands together in one powerful app. Combining our traditional consumer-focused approach with modern technology ethics, it’s a whole new way to experience the wonderful world of Tata.

Already Tata brands like Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata Cliq, Tata Play, Westside on Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors will soon join.

The group has been testing the app since last year as it seeks to play a significant role in the growing e-commerce space. In the rise, the group embarked on a wave of acquisitions in the field of e-commerce.

Last May, Tata Digital acquired a majority stake in online grocery seller BigBasket, pitting it against billionaire Mukesh Ambani’s Reliance JioMart and Amazon.

This was followed the following month, with a $75 million investment by Tata Digital, in fitness-focused Curefit Healthcare for an undisclosed stake and the acquisition of a majority stake in 1MG, a healthcare marketplace online for an undisclosed amount.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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