The Lasting Beauty Brands You Need in Your Medicine Cabinet

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The rise of sustainable beauty is disrupting the beauty industry in impactful ways. Lasting Beauty helps transform our skin while transcending beauty industry sustainability standards. NTRL By Sabs is the beauty industry’s go-to sustainable beauty brand. They provide multicultural formulas made with melanin in mind. “The range includes traditional shampoos and conditioners rich in botanical ingredients like Shea Butter, Matricaria, Coconut and Avocado Oil,” NTRL By Sabs said on their about page. There are sustainable, zero-waste options in the collection like shampoos, conditioners, and lotion bars. Created with a focus on results, with luxury and affordability in mind, there’s a lot to love about NTRL by Sabs.

Launched to promote harmony in our daily routines, MyKirei by KAO creates simple and clean beauty products. Their line ranges from hair care to body care. They aim to support well-being, confidence and our connection to the world around us. MyKirei by KAO joins brands such as Tata Harper Skincare, Romer Skincare and Nécessaire in their quest for sustainable products. While there’s still a long way to go when it comes to lasting beauty, these 6 brands are driving the industry forward.

NTRL By Sabs

Founded by a famous hairdresser, Sabrina Rowe, NTRL By Sabs was created in the wake of the pandemic in 2020. NTRL By Sabs products are formulated with sustainable ingredients that are kind to your body and even kinder to the planet.

MyKirei by KAO

Inspired by Kirei’s unique Japanese philosophies, MyKirei by KAO explores the balance of life’s simple pleasures that bring you beautifully formulated products, from conditioners to foaming hand cleansers.

Romer skin care

Skincare that does a little more with a little less is Romer Skincare’s top priority. Romer’s streamlined product line is made with clean ingredients, sustainable practices, and eco-friendly formulas that will help you “put your best face forward.”

Tata Harper Skin Care

Tata Harper’s ingredients are non-toxic, high performing botanicals specially formulated for all skin types, textures and complexions. Beauty doesn’t have to be compromised and that’s where Tata Harper Skincare comes in. Giving you all the best benefits you’re looking for in skincare, this super clean beauty brand is a must-have for your at-home wardrobes. pharmacy.


Necessary is the hot new kid on the block, and we’re here for it! Dedicated to reducing carbon footprint, plastic consumption and reusable packaging, Necessaire offers a healthy approach to saving the planet while giving you the products you love the most.


ILIA’s mission is surrounded by clean, skin-centric beauty that delivers a natural glow with effortless transparency. “We believe in skin that looks like skin and a glow that comes naturally. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, with safe and powerful formulas that protect and revive your skin. ILIA states on their website.

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