With the goal of making sustainable marketing and ROI go hand-in-hand for marketers, Neeraj Singal co-founded Taggbox in 2018.
The platform that provides Software-as-a-Solution services has leading global companies in its growing list of clients – from Facebook, Binance, Loreal Paris, Apple, Etihad Arena, Audi and thousands more. “Taggbox is a reliable tool for marketers and brand strategists. It helps them instill authenticity in content marketing with user-generated content, which carries much more weight than any advertisement television, celebrity endorsements or digital advertisements. Neeraj explains.
Scaling customer-centric marketing for brands; From ideation to process!
Social campaigns like #ShotOniPhone are considered the best and garnering great global appreciation.
The campaign invited people to send photos using #ShotOniPhone; the most attractive ones were displayed on billboards in cities. The interaction gained by this initiative has been massive, which has prompted more people to purchase the product. “Apple sold results, not features. This too, by allowing users to help upsell the iPhone. This is exactly what other brands and their marketers need to understand,” Neeraj adds.
Establishing Taggbox when user-generated content (UGC) as marketing material was still nascent was a challenge. More so because following a dominant ideology for brand promotions was a deeply ingrained convention. But that was only until the platform’s first product, “Social Wall”, was not taken to the awareness stage.
“Initially, our goal was to make UGC accessible for events. User engagement marks the success of any event format, especially today in an age of technology available at discretion and with a limited attention span, he declares.
With their flagship product – the social wall, event marketers have been empowered to collect, organize and present social content on screens of all sizes. It was researched as a new way to connect directly with audiences.
“When we realized the potential of user-generated content in changing the event landscape, we experimented to broaden our horizons to all other marketing touchpoints.” he adds again.
Now, Taggbox helps marketers get more sales and marketing ROI by personalizing content marketing and backing it with social proof. Brands in all categories can embed content shared by customers across all marketing touchpoints, including their website, email, social media, and digital ads.
Personalized Marketing, Content Management and ROI – The Future
All industries are finding ways to deliver a consistent customer experience, to deal with the paranoia of user products, their varied choices and their retention. Not to mention the growing competition and diverse user presence on social and digital platforms. Here, having something that users can relate to and depend on can be a way forward.
“There are tools out there that help you learn about your target audience or how your brand is performing, but connecting with your audience determines whether your brand can stick in the long run.” The CEO shares.
Taggbox’s products and features are designed to aggregate user-generated content from multiple social and digital platforms and feed them into different content distribution channels. This approach builds deeper brand-user relationships, overcomes trust issues, and helps users understand the brand and its products through real-world use cases.
Commenting on the future of marketing, the CEO shares with Outlook that emotional loyalty will be the foundation for retention. “Rewarding customers in a way that makes it easy for brands to re-engage will be key to breaking the Amazon habit,” he nodded.
Brands today have a lot at stake. To overcome these challenges, syndicating user voices in a way that drives ROI is key to driving sales. Taggbox makes UGC marketing simple and effective for brands. Neeraj concluded that Marketing personalization and automation is the top concern that every CMO in the world is currently concerned about. “And Taggbox lets them do it at scale in 3 easy steps – collect, store and publish anywhere.”
Learn all about Taggbox here – Taggbox: turn user-generated content into marketing best practice
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