Wisconsin DHS recommends new foreign brands as formula shortage continues


MADISON, Wis. (WKBT) – Wisconsin DHS is advising parents and caregivers of new options as formula shortages in the United States continue.

“We know the shortage of infant formula has been very stressful for parents, and we want families in Wisconsin to know they have options for accessing infant formula, including special formulas and breast milk. We also want to provide more guidance to families during this national shortage,” said DHS Secretary Designate Karen Timberlake.

As the shortage of infant formula continues, DHS recommends these tips for parents and caregivers:

  • Try a new brand of formula.
    • Most babies will do well with different brands of the same type that they are currently fed.
    • Talk to your doctor or pediatrician about short-term options.
    • Talk to your doctor or pediatrician about alternatives to hypoallergenic or specialty formulas.
  • Try a formula made in another country.
    • Some of these formulas include Bubs, Kendamil, and Similac Pure Bliss.
    • The FDA has authorized these formula manufacturers to market certain products in the United States
    • Stores should soon offer these options.
  • Consider breast milk options.
  • People looking for donor breast milk can visit the Mothers’ Milk Bank of the Western Great Lakes website.
  • Anyone considering using breastmilk that is not from a certified milk bank should ensure that the donor is a trusted family member or friend and is tested to ensure it is is free of communicable diseases. More advice is available on the Academy of Breastfeeding Medicine website.
  • If you are currently breastfeeding, consider donating your excess milk to a local milk bank. You can also consider increasing your supply beyond what your baby needs and donating the excess.

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